You may foster creativity and innovation in your business. These are key points to outline in your mission statement. Include why you do what you do in your mission statement. This is key.

We’ve also included examples to give you a clearer idea of what you should, and shouldn’t include. Mission statements define a company’s operations and objectives, two of the key things all ...

For example, an early Microsoft vision statement ... you can feature both on your business website. Mission statements and vision statements are both crucial for building a brand.

Peter Ross is the CEO and cofounder of Senior Helpers, a leading national non-medical in-home senior care franchise. Scaling a business is a challenge, especially for mission-driven companies.