Last year’s Super Bowl generated nearly $700 million in ad revenue, thanks in part to only the second overtime in the history ...

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

NFL expert Jimmie Kaylor, on a 51-33-4 roll on NFL picks, revealed his pick and prediction for the FanDuel Kick of Destiny 3 ...

SportsLine NFL expert R.J. White, on a 30-17 roll on NFL props, has revealed his FanDuel $5 Million Touchdown Jackpot picks ...

The Super Bowl might be the biggest sporting event in the US, but many around the world simply tune in for the halftime show.

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

The Super Bowl halftime show has always been a major part of the annual NFL event, and is America's most-watched musical ...

Ross Chastain compared the Daytona 500 to NASCAR's Super Bowl. The NASCAR driver equated the Daytona 500's significance to the NFL's biggest event—Super Bowl.

Top NFL Draft prospect Cam Ward is making strides off the field after his recent collegiate success. The Miami Hurricanes QB recently signed a massive sponsorship deal on Friday, Jan. 31, and the ...

The Super Bowl will be the biggest event in town this weekend, but there’s plenty going on surrounding the big game. Here’s a ...

The inside story on how and why Fox landed the biggest star in football to be the biggest star of its Super Bowl broadcast.

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...