As a major push from its new exclusive media rights partner, IndyCar is expected to see three Super Bowl commercials of Fox's preseason promos in national ad slots.

The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras ...

Kansas City is aiming for a historic three-peat, while Philly seeks redemption. Sports radio host Ty Johnson previews the ...

The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.

After streaming its first exclusive NFL playoff game in January, Amazon Prime Video is in line to air similar contests in ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

The Super Bowl might be the biggest sporting event in the US, but many around the world simply tune in for the halftime show.

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...