This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered... We’re long-term subscribers to WARC and ...

John Booth, from Kendal, Cumbria, kept the can of Newcastle Brown Ale in the fridge since 1996 when it was given to him at a barbeque by a Liverpool supporter. At the time, Newcastle were 12 ...