Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

After a crushing Super Bowl defeat to the Chiefs two years ago, Philadelphia’s celebration after LIX was one of redemption ...

Kendrick Lamar just put the skinny jeans revival on pause. Last night, while making history as the first solo rapper to ...

While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

World number one Aryna Sabalenka appeared in Nike's latest t-shirt, honouring 10 women athletes for their impressive performances. The 26-year-old is regarded as one of the best players currently ...

Ahead of the GQ Bowl, host to Bode Rec.’s first runway show, Emily Adams Bode Aujla talks building out the Bode world — ...

Marcus Rashford left Manchester United for Aston Villa in the closing days of the January transfer window and despite still ...

With Super Bowl LIX, Hurts becomes only the fifth quarterback to start in two Super Bowls before his 27th birthday, a feat he ...