Los Angeles Lakers legend Kobe Bryant's latest sneaker will celebrate the passionate fandom he had for the Los Angeles Dodgers.

Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...

Nike and SKIMS have joined forces to launch an entirely new brand: NikeSKIMS. Here's everything you need to know, including ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high ...

Kendrick Lamar’s bootcut Celine jeans were arguably the star of his Super Bowl half-time performance. It’s not just Lamar, ...