Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great ...

Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

girly side” — has been 10 months in the making since she signed the lucrative six-year contract with Nike. It’s a deal Wilson ...

Shares of Chinese stocks such as Alibaba ( BABA 1.42%) and China-exposed stocks Estee Lauder ( EL 2.72%) and Nike ( NKE 0.64%) rallied on Monday, up 6.2%, 5.2%, and 2.9%, respectively, as of 2:20 p.m.