The best beauty deals are online. But stores are where you can test and try. Here’s when to hit up an IRL aisle and when to ...

Beardo’s success was rewarding, but Ashutosh Valani envisioned something bigger, leading to the $28B+ BPC market and the ...

face primer, highlighters, eyeshadow, eyeliner, kajal, mascara, eye brow enhancers, lipstick, lip plumper, lip tint and more with this discounted offer. Take advantage of this Nykaa offer right now.

Luxury and high end international cosmetic brands like MAC and Fenty (exclusively at Nykaa) are also available in India now ... Long Stay Lipstick Long Lasting Lipstick 3.8 03 Lakme 9 to 5 Primer + ...

Graphic by Lauryn Jiles, product photos courtesy of Amazon When you’re doing your makeup, you may wonder: “Do I really need to use a primer?” If you ask us, the answer is always yes.

It’s that time of the month again, and honestly, all the products that I try throughout the month, feel like they now make ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...

In 2013, when Nykaa made its debut, the Indian beauty market was a vast landscape waiting to be explored. Offline retail choices were few and far between, confined to a handful of brands ...

Nykaa Fashion expands its menswear collection with the launch of Snitch, offering trend-focused, high-street-inspired designs. Snitch’s curated collection spans shirts, T-shirts, cargo pants ...

Nykaa Cosmetics has introduced Rasha Thadani, Bollywood’s newest face, as the brand ambassador for its cosmetics line. With her debut in Azaad around the corner, the timing of this partnership ...