Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group ...

(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also ...

Boohoo’s parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

The Boohoo Group has rebranded to Debenhams Group with immediate effect to aid the turnaround of its brands, as well as ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

Boohoo Group is rebranding as Debenhams Group with immediate effect, pivoting all of its brands into marketplaces. Drapers ...

Fast fashion retailer Boohoo Group has changed its name to Debenhams, it confirmed on Tuesday, as it overhauls its business ...