While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

CINCINNATI (WKRC) - The allure of saving money through online shopping deals, known as "spaving," is a growing trend that may ...

Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications. The report was based on data ...

More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands. The most common ...

Despite a slow, yet consistent rise in the popularity of online shopping over the last decade or so, the 2020 pandemic has given the industry an unexpected push forward, boosting not only the ...

In an age where nearly everything is going digital—from shopping to education to business—a career in digital marketing has emerged as one of the most promising and future-proof options. With rapid ...