A Knoxville man recently received a model engine that doesn’t look anything like what he ordered. The website he found ...

The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile ...

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

By Billy Loizou, APAC Area VP, Amperity As the Super Bowl fast approaches, retail advertisers face a critical challenge: ...

By Billy Loizou, APAC Area VP, Amperity. As the Super Bowl fast approaches, retail advertisers face a critical challenge: ...

An eagle-eyed viewer of the ad on X (formerly Twitter) spotted Gemini’s AI “hallucination” which claimed that gouda made up “50 to 60 percent of the world’s cheese consumption." That would make it the ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Ad fraud is a major headache for the digital advertising industry. From bots pretending to be real users to fake clicks ...

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...

Bosch's first Super Bowl ad features Antonio Banderas using humor in an effort to make consumers more knowledgeable about the brand, its products and its advantages.

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers. As ...