As Generative AI systems continue expansion into decision-making roles across industries, an OU professor is working to ...

We feel sorry because we cry,' wrote philosopher and psychologist William James, 'angry because we strike, afraid because we tremble,' suggesting that emotional bodily responses like crying cause ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

The CRISPR-Cas9 system offers groundbreaking genome editing capabilities, yet off-target cleavage raises concerns about ...

Interest rates affect the mortgage, credit card and savings rates for millions of people. An interest rate tells you how much it costs to borrow money, or the reward for saving it. The Bank of ...

This flightless giant, standing up to 9 feet tall, roams the African savanna with surprising speed and grace. The Common Ostrich is a striking bird. Males boast black body feathers contrasted by white ...