PrettyLittleThing: My honest review of the fashion retailer’s rebrand and new collection
Earlier this month PLT announced the new legacy as the fashion brand stepped away from fast fashion and into a new era in ...
High Street Fashion In Crisis: Surviving The Fast Fashion Split?
Ultra-low-cost or luxury? The strategic choice fashion brands & clothing companies must make in order to survive the rise of ...
I tried PrettyLittleThing's 'ugly' rebranded clothes and was baffled when someone said I looked like a crumpled McDonald's bag
Muinat, from Manchester, purchased a new nude ruched top and matching capri trousers from the fast fashion brand.
Opinion
Old money clothing inspo, PrettyLittleThing’s rebrand, and the rise in conservatism
PLT has ditched the bodycon clubwear in favour of an old-money aesthetic that shoppers say gives ‘kept woman’ vibes ...
Opinion
From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past content and revealed a ‘quiet luxury’ aesthetic for its logo, website and ...
PrettyLittleThing’s dreary rebrand is yet more proof of fast fashion’s soullessness
COMMENT: PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie ...
Rosie Huntington-Whiteley flaunts her incredible figure in a sexy black mini dress at PrettyLittleThing's Legacy In Progress party in Paris
Marking the retailer's rebrand earlier this week, the model posted up a storm in her sexy black dress as she joined a slew of ...
The Independent13d
The glaring problem with PrettyLittleThing’s rebrand
Think Sofia Richie’s understated glam or, closer to home, (former PLT creative director) Molly-Mae Hague with her beige-greige wardrobe and matching clothing brand. PLT is banking on the fact ...
The Sun16d
PrettyLittleThing slammed for charging £70 for ‘plastic’ clothes after rebrand as fashion fans ‘blame Molly-Mae’
saying they miss their fun and colourful clothing. "You guys used to be fun. The rebranding is terrible and the clothes are boring." "Bring back original PLT before it went all weird, [I] used to ...
PrettyLittleThing slammed for charging £70 for ‘plastic’ clothes after rebrand as fashion fans ‘blame Molly-Mae’
PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy many of the changes, including the prices. The brand has achieved global success with ...