Vaishali and Yash Mehta quit their high-paying jobs to turn entrepreneurs and launch JoySpoon in 2023. The brand, which offers low-sugar and all natural mukhwas, has seen 7X growth since inception.

While their pitch was polished and their passion evident, the sharks were left questioning whether the mukhwas market was big enough—or if the founders were simply overestimating their brand’s ...

Paan has been integral to medicine and entertainment in South Asia for millennia. The ancient Sanskrit text on medicine, Sushruta Samhita, prescribes paan for digestion.

Yash and Vaishali, whose love story started in their high school days, started Joyspoon after realizing that the mukhwas industry was largely unorganized, and there was a significant gap in the market ...

A traditional and popular paan of banaras made of fennel seeds, coconut silvers and various spices. A modern kick to traditional paan with chocolate syrup wrapped along with sweet and spicy ...

Paan originated over 5,000 years ago in India as a post-meal digestive and mouth freshener. Modern variants include sweet paan without tobacco, and 'fire paan' which involves briefly lighting the ...