The city of Santa Cruz is excited to bring forward an updated vision for the future of our downtown,” writes Santa Cruz City Manager Matt Huffaker in a Guest Commentary. “We are ...

Pacific Valley Bank plans to hire between 10 and 12 people at the new bank branch in downtown Santa Cruz. It’s interviewing ...

TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING THE CLOSURE OF THEIR PACIFIC AVENUE LOCATION. THEY CLOSED ...

“Thank you downtown Santa Cruz for 25 fantastic years. The last day of business at O’Neill Surf Shop on Pacific Ave. will be January 14th, 2025.” Inside the store, the atmosphere was far ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down. An ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...

The Transportation Agency for Monterey County continues to forge a path to extend passenger rail service via Caltrain past ...

This week, the owner and chef of Gabriella Café, a 33-year-old landmark restaurant in downtown Santa Cruz, opened a lunch spot inside a kiosk on Pacific Avenue. Gabrielita Tamaleria serves tamales, ...