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Hundreds line Pacific Avenue for Santa Cruz Downtown Holiday Parade
SANTA CRUZ — More than 75 community groups and school marching bands ambled down Pacific Avenue on a warm and sunny Saturday morning for the Santa Cruz Downtown Holiday Parade. The Downtown ...
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Photos | Holiday lights brighten up Pacific Avenue in downtown Santa Cruz
Colorful bulbs shine through the dusk along Pacific Avenue in downtown Santa Cruz. Kevin DeBoer hung the lights for the Downtown Santa Cruz Association and switches out bulbs when needed.
KSBW The Central Coast26d
Rip Curl in downtown Santa Cruz is closing citing theft problems
TWO MORE F BUSINESSES IN DOWNTOWN SANTA CRUZ HAVE ANNOUNCED THEY'RE CLOSING. RIP CURL SURF SHOP HAS POSTED A SIGN ON THEIR DOOR ANNOUNCING THE CLOSURE OF THEIR PACIFIC AVENUE LOCATION. THEY CLOSED ...
Santa Cruz Sentinel21d
Guest Commentary | Santa Cruz’s Downtown Plan expansion advances many community goals
extending Pacific Avenue and attracting new investments to enhance downtown synergy among restaurants, hotels, services and shops. A new multi-purpose arena will host the Santa Cruz Warriors ...
The Business Journals23d
Monterey's Pacific Valley Bank eyes Santa Cruz for new branch
The bank's CEO says Santa Cruz County needs more business banking options. Pacific Valley Bank is making a play for downtown Santa Cruz. The community business bank is in negotiations for a new ...
lookout13d
This week in Santa Cruz County business: Pacific Valley Bank looks north to Santa Cruz; deportation fears stalk Watsonville business
In this week's local business roundup, Jessica M. Pasko spotlights a move by Salinas-based Pacific Valley Bank to open a branch in downtown Santa Cruz, notes the impact of Donald Trump's immigration ...