This growing trend in regional advertising highlights an opportunity for radio. If advertisers see value in targeting specific markets during the Super Bowl, they may also be open to leveraging ...

Last week, Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard talked with Radio Ink about the dangers of dull radio advertising. Now he’s sharing more specific tips to help brands ...

For years, radio advertising has been an afterthought—underestimated, undervalued, and often executed poorly. Yet new research from System1, presented at Commercial Radio & Audio’s (CRA ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show ...

The research also predicted half of Australian radio ads will struggle to create enough of an emotional connection to change listener behaviour – with 50% scoring System1’s lower 1 Star Rating ...

Candidates in the May 2025 Philippine elections aired television and radio ads worth over P10 billion before discounts from January to December 2024, based on newly released data that the Philippine ...

New Delhi: Radio’s ad volumes have been on the rise since 2020 and have increased 80% as of 2024. The growth was driven by sectors like services, auto, retail, and BFSI. The lead driver for ...

Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023. However, the average ad volumes in Q4-2024 increased by 18% as compared to Q2-2024. Moreover, compared with the ...

We should see less of their ads on TV and on the streets, and hear less of them over the radio. Laws limiting political advertising were finally in effect on Tuesday, February 11, when the country ...

New FCC rules that took effect on January 13, 2025, will now permit local FM radio stations to create geotargeted zones by originating content, including advertising for qualified political ...

Technology company Waymark has announced its new Waymark 2 platform, which it says uses AI to allow for easier production of video advertising. Radio World has detailed how the startup developed a ...

Before the campaign period, TV and radio ads of 2025 candidates exceed P10B before discounts. Only 4 senatorial candidates accounted for 60% of the total amount. Vic Rodriguez, President Ferdinand ...