Companies like Disney, General Motors, and Pepsico are quietly backing away from diversity initiatives and language.

Kendrick Lamar performs Drake diss 'Not Like Us' during his Super Bowl Halftime Show performance ...

Some consider the Super Bowl halftime show one of the world’s biggest stages for popular acts. We’re taking a look back at ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

We’ve known that Jennifer Tilly has always been a fashion icon, rocking anything fun and full of flair. Whether it’s gothic or Barbiecore, mermaidcore or preppy chic, Tilly is the definition of a ...

Now one year after his death on Feb. 5, 2024, Oklahomans still remember Toby Keith's philanthropy, music and love of OU football.

This marketing approach highlighted how a well-aligned brand message could transform a product into a cultural icon, making the “Pepsi Generation” a pivotal chapter in advertising history. In summary, ...

Costco’s CEO announced that the company is bringing back Coca-Cola products, replacing Pepsi. For decades, Coke was a centerpiece at Costco food courts, but the company switched to Pepsi in 2013.