Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
Distractify on MSN7d
Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are MadPoppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
First for Women on MSN6d
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as PlannedIf there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...
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