Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Marketers have long skirted around the topic of religion because they are scared to open Pandora’s box; however, religion and ...

This is an interview with Chris Kirksey, CEO, Direction.com Chris, can you tell us a bit about yourself and your journey to ...

Before presidential addresses and social media, ancient rulers used coins as a form of marketing to reach their people in ...

The most important leadership strategies are often the ones you don’t see. The quiet, behind-the-scenes work that truly ...

More and more B2B deals are happening in DMs. Here's how to unlock this untapped potential for your business and leverage it - before your competitors do.

Discover 7 surprising ChatGPT features that boost productivity, streamline tasks, and unlock creative potential for personal ...

The Federal Circuit recently issued decisions in a pair of appeals that provide guidance about when international filers of abbreviated ...

Hims & Hers Health, Inc. is a dramatically undervalued company if your holding period can be measured in decades. Read more ...

People love personalized messages from their favorite brands. If you want to incorporate personalization into your email ...