Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

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Adobe is looking to build on the early success of its Firefly AI models by introducing a standalone subscription service.

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Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe’s responsibly built generative AI tools are designed to unleash creators’ imagination while offering time saving benefits.

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