You will find posters everywhere ... or why people might want to use a product. We need to be able to read the text from a distance. Use bigger text, different fonts and add some colour.

but oddly enough, it appeared that “the people who understood the beauty of fonts had a sense of pitching their science,” he said. Scientists have a lot of good reasons for making bad-looking posters.

But making his way in the industry required some creative thinking. He joined RNZ Nights' Emile Donovan from Los Angeles to share how movie posters get made, and what makes a successful poster.

How to make a poster. You will find posters everywhere ... Posters are mainly used to provide information, sell products or to advertise events. There is lots of competition for people’s ...