With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

Associated British Foods downgraded the annual sales guidance for its Primark budget clothing business on Thursday after ...

In the meantime, Primark is helping film fans get into the swap-dwelling spirit with the £27 Character Snuddie that has appeared both in-store and online. People can choose between looking like ...

The service offers shoppers the chance to reserve Primark products online and then pay and pick them up at a dedicated desk in their local store two days later. Customers can shop from around 2,50 ...

Designed in collaboration with Victoria Jenkins, founder of adaptive fashion brand Unhidden, the collection will be available from 28 January in 31 stores nationwide and via Primark’s click and ...

Primark shoppers are smitten with the ... Meanwhile, a shopper reacting online added: "I can’t imagine this." ...

Sharing the news on Instagram, Primark revealed: “It’s official – we’re launching our first Primark Home store in Belfast! Because there’s truly no place like... Primark Home! The countdown starts now ...

A savvy shopper has shared her £3 favourite Primark perfume that's bound to get ... However, Eyitayo pointed out that not all variants are featured online, like 'Red Flambe', which mirrors ...

A "timeless" Primark coat available for £60 looks almost identical to a £5,770 designer piece. Fashion fans keen to shop luxury styles will likely love The Row's Malika Wool-Blend Coat.

Two Glasgow Primark stores will be offering a new clothing line for disabled shoppers. Primark worked with the disabled community to produce the range which will be available from January 28.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

while another chimed in with: "Love this". Those eager to snag the coat can do so online through Primark's Click and Collect service. Elsewhere at Primark, shoppers can buy a pair of ‘unreal ...