When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top ...

Telford said it was likely Coca-Cola’s hope that BodyArmor would have been in second place by now, but the acquisition happened during the height of the popularity around Paul’s Prime drink ...

The category faces pressure from the rise of powder mix concentrates and oral rehydration brands such as Pedialyte and Electrolit that are challenging the dominance of traditional sports drinks.

In a statement on Tuesday, one of the deputy prime ministers, Viliame Gavoka, said the Ministry of Health and Medical ...

Bajirao points to Swiggy's IPL campaign as a prime example of innovation ... a Ready-to-Drink (RTD) hydration solution" reflects this trend, catering to the demand for "effective solution for ...

India is experiencing a surge in demand for dehydration-preventing drinks due to the intense heatwave. Electral sales have ...

Lane Hutson, NHL star player, becomes the official ambassador of Relax Downlow. Credit: Prime Drink Group/ GlobeNewswire. Prime Drink Group has struck a deal to buy a majority stake in the company ...