Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

The digital product marketing evolution in Asia Pacific has undergone significant transformation, from static web pages to AI ...

In a world where prices fluctuate constantly, discerning whether a price drop is due to deflation or a marketing strategy can ...

Meta’s designer Tevonne Hemmans released a book for brand marketing titled “Artsy Life for Success.” He also released a documentary titled “ ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

Perplexity has become the latest AI company to release an in-depth research tool, with a new feature announced Friday. Google ...

Suffolk University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

OpenAI quietly upgraded ChatGPT by improving the base GPT-4o model. ChatGPT is now supposedly the best search product on the ...