Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

When a new campaign is launched, people in the industry often ask if it is a brand campaign or a product marketing campaign, but for Beats’ CMO and head of product, Chris Thorne, it shouldn’t be ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Philippa Newman has been promoted to chief brand and product officer at Capri Holdings Ltd., effective immediately. In this ...

Q4 2024 Management View CEO Luc Voncken described 2024 as a challenging year marked by a steep sales decline, reduced market value, and the need for transformation through their “Fit For Future” ...

The digital product marketing evolution in Asia Pacific has undergone significant transformation, from static web pages to AI ...

Amazon is looking for a Product Marketing Manager to manage the in-app messaging experience for unauthenticated users across both mobile and desktop platforms. You will be responsible for the in-app ...

Agentic marketing and customer experience (CX) allow customers to shape their own journeys, guided by AI-driven insights that ...