Lupton has 22 brands in the works following the success of her hair care brand Monday, and a big goal: dominate accessible ...

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever. The news Monday comes just weeks after ...

Influencer marketing is undergoing a transformation. The days of one-off brand deals, where influencers simply posed wit ...

That’s wildly self-involved because it assumes that your consumer or buyer sees the fullness and completeness of your brand ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

The definitive roundup of the 100 greatest hair products as chosen by the people who know best – beauty industry insiders.

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

In 2024, OVIOS, known for blending elegance with practicality, is unveiling its first full-scale brand upgrade in 14 ...

In marketing, Xiaomi uses a strategy of limited availability to extend product anticipation and attention. This strategy not ...