Compete against established giants and scrappy upstarts to launch a new, novel toothpaste. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...

Oral health experts have said that children who use adult toothpaste when they are yet to develop their permanent teeth are at risk of developing dental fluorosis, a condition that causes ...

Tom's of Maine's kids toothpaste tested for levels of lead and arsenic that triggered a class-action lawsuit. Tom's of Maine ...

We evaluated 10 children’s toothpastes to find safer, more sustainable options, and provide advice on brushingKids toothpaste ...

Colgate-Palmolive was hit with a trio of consumer class actions last week under its brands Hello Products and Tom's of Maine for allegedly falsely marketing its toothpaste and mouthwash as safe to ...

As soon as your baby’s first teeth come in—which can start as early as 6 months—you’ll want to get started with toothbrushing, according to the American Dental Association. Children under ...

Whether it’s your daily facial cleanser or your favorite moisturizer, beauty and self care products are those basic essentials that you most likely have to repurchase over and over again.

Consumer Reports has no financial relationship with any advertisers on this site. The toothpaste aisle can be a confusing place, with a huge variety of claims touted on product labels. Companies ...

Sánchez was previously married to Patrick Whitesell from 2005 to 2019. Together, the exes share two kids: Evan and Ella. The “Fly Who Flew To Space” author also shares son Nikko with her ex ...

The toothpaste aisle is a decision maker’s nightmare. Crest. Colgate. Sensodyne. Optic white. Total active prevention. Gum care. Sensitive pro-relief. 3D White. MaxFresh. Scope. This is the ...