Why Cheetos' terrible new font is a brilliant branding move
Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...
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Why there’s a huge collection of vintage cars stored in the middle of the desert
Back at the turn of the 21st century, Qatar was a country with few cultural attractions to keep visitors and residents ...
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...