Shaquille O'Neal partnered with a popular department store chain to sell his affordable new basketball SHAQ shoes.

The shoes became a massive success and continued until Shaq left Reebok in 1998. Then, in 2023, O’Neal officially became the President of Reebok Basketball alongside Vice President Allen Iverson. The ...

Inside the NBA' has a tradition of Kenny 'The Jet' Smith racing his co-hosts to the video monitor on the set. The ritual leads to some funny moments, but on Tuesday night it gave fans a show they didn ...

College basketball fans tuned into the Final ... It sold over 600 million pairs, and I'd also say his Reebok shoe and the classic Shaq-nosis shoe! Shaqir: Top five, for sure.

Shaq and Dwight Howard squashed their beef on Shaq's podcast, but an uncomfortable Angel Reese comment brought an unfortunate ...

Deion Sanders was an influencer before the internet dubbed that term a title for content creators. Whether it's clothes, sunglasses, or his Nike signature line ...

Once his relationship with Nike was repaired, it came as no surprise to anyone that Prime would spearhead a massive release schedule for his former signature shoe line. It wasn’t a surprise when ...

On top of being a basketball ... a new shoe with Reese. “EXCLUSIVE: Reebok and Angel Reese unveil the second Reebok x @Reese10Angel Capsule, highlighted by her own colorway of @SHAQ’s ...

"But he wasn’t a Larry Bird or what’s his name out there in California, Shaq ... of a shoe he’d helped to restyle, a high-top, black-and-white, vulcanized-rubber-and-canvas basketball ...

Reebok signed Reese when she was in college at LSU. She was the first player to endorse the brand following the relaunch of ...