Ten things to watch at Daytona International Speedway for the IMSA WeatherTech SportsCar Championship Rolex 24 Hours at Daytona, January 24-25. After a slow start in the IMSA WeatherTech Championship ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

A new-look Meyer Shank Racing team is back at the Rolex 24 after a one-year hiatus and it is just one of dozens of changes as IMSA heads into the most prestigious endurance race in North America.

From the Daytona to the King Midas, GQ watch editor Cam Wolf dives deep into all the most significant lines in the Crown’s ...

Key information on the 2025 Rolex 24 at Daytona, which will be held Jan. 25-26 at Daytona International Speedway.

Not even one day into the Roar Before the 24 testing sessions last weekend at Daytona International Speedway, young NASCAR driver Connor Zilisch realized what he was dealing with in teaming with a ...

Excitement?” “Intrigue?” The 63rd Rolex 24 At Daytona figures to feature a full IMSA WeatherTech SportsCar Championship ...

IMSA WeatherTech SportsCar Championship season kicks off with the 62nd running of the Rolex 24 at Daytona. Here's the full ...

Daytona International Speedway president Frank Kelleher said the track is evaluating adding visual cues to the Le Mans ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

LVMH host the fifth edition of LVMH Watch Week in Miami, under La Fabrique du Temps Louis Vuitton, including Bulgari, Hublot, ...

Waiting lists for all-but the hottest professional sports watches are now so manageable for Rolex’s authorized dealers that ...