The move is intended to "expand and diversify the shareholders' base," Sanrio said. Shares in the firm dived as much as 17 percent on Wednesday morning before paring the losses to around 14.6 percent.
"MGA's Miniverse is excited to reveal our collaboration with Sanrio ahead of the holiday gift giving season,” said Isaac Larian, Founder and CEO of MGA Entertainment. "Our Make It Mini collections are ...