We look into the rise of "looksmaxxing," an online trend pushing unproven and sometimes dangerous techniques to boost appeal.

They have surged in popularity across social media, capitalising on the insecurities of young men. Read more at ...

Hankering for a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer -- highlighting ... male models such as Australian Jordan Barrett and American Sean O'Pry -- have ...

In pursuit of a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer ... whom idolize male models such as Australian Jordan Barrett and American Sean O'Pry - have amassed ...

Looksmaxxing influencers — many of whom idolise male models such as Australian Jordan Barrett and American Sean O'Pry — have amassed massive followings as algorithms propel their content to ...