market researchers must segment and survey a wide range of stakeholders and customers, all of whom will have direct impact on new product potential. Over the past decade 99 per cent of drug trials ...

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...