The best concealers for acne and scars in 2025 can make pimples, blemishes, and other types of acne invisible. Plus, get ...

Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

Upgrading your beauty routine with products that actually do what they say they will doesn't have to drain your bank account.

With this concealer, you’d never guess I had acne. Like, it completely covers up every single spot and acne scar on my face – as if it were never even there. The cream texture might seem thick and ...

Too Faced 's Better Than Sex mascara is an iconic high-end mascara, not just for its brow-raising name but for its dramatically fluttery look. Paired with a curl-priming polymer formula, the mascara's ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One editor tests TikTok's viral unapproachable makeup for a night out. See before and after photos and find out how it worked ...

The music icon's hair care brand, Cécred, will officially be available at over 1,400 Ulta Beauty stores nationwide and online ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.