As companies continue the push toward greater productivity and efficiency, they must ensure security doesn't get in the way, ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

Elton Brand, 46, has been in a high-ranking position within the Sixers' front office for the better part of a decade.

Colgate-Palmolive maintained profitability despite inflation, with a 14.4% margin, and continued to invest in marketing and R ...

The board of directors of Oriental Hotels Ltd have recommended a dividend of Re. 0.50 per equity share for the financial year ...

The board of directors of Cholamandalam Investment and Finance Company Limited have approved the recommendation of final ...

Unilever on Thursday said the conglomerate has no intention of selling Ben & Jerry’s — despite a bid by the founders of the popular ice cream brand to buy back the company. Starting July 1 ...

“The United States was more than just a nation. It’s a brand. It’s a universal brand, whether it’s our culture, our financial strength, our military strength …. America rose beyond just ...

Kandhari Global was among three principal bottling partners—along with SLMG Beverages and Moon Beverages—to purchase Indian regional bottling businesses from Coca-Cola. The company already has ...

They are the ones responsible for brand management, development and positioning – regardless of what the actual products are. Just like in the FMCG market, brand managers must clearly identify ...