Students at Spring Hill College in Mobile will soon be able to major in social media influencing, thanks to a partnership ...

I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the ...

Over three in five (64%) senior marketing leaders find demonstrating the impact of ... of performance marketers report they are seeing diminishing returns on social media advertising spend. Marketers ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

The convergence of AI, data mining, immersive technology and the creator economy is drastically changing the world sport ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

The insights shared in this episode include how social media fits into their digital marketing strategy, how marketers can measure social ROI, the content creation process for Wilson Lumber, and more.

All major social media platforms include statistics that show demographic data about the people who engage with your business. That can assist you in better modifying your social media marketing plan ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Not so long ago, life was pretty simple for sports leagues and teams when it came to connecting with fans: the contests and athletes were the stars of ...

In response to the predicted occupational growth in the fields of both Marketing and Data Analytics, Charter Oak State College, ( Connecticut's public online College, has announced two new online ...

This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats ... channels like social and search, there is another very big reason why advertisers are shifting ...