For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Novartis has become the latest drugmaker to get in trouble over an employee’s LinkedIn likes. The U.K. | Novartis has become ...

Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

For plenty of football players, LinkedIn is the social media platform of choice when it comes to expressing themselves ...

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Hello Social is set to expand to a full-service offering, entering a new era in response to shifting tides and the need to ...

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...