But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

Hope you all enjoy this video! ♡ In today's video I am showing you all soft everyday makeup look using mainly Drugstore ...

Social media filters may have spurred on the soft focus phenomenon, but this is not merely a façade, it's a commitment to ...

Looking for the ultimate romantic glam? We’ve found the picture perfect soft retro makeup that is equal parts sweet and ...