But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

Social media filters may have spurred on the soft focus phenomenon, but this is not merely a façade, it's a commitment to ...

Looking for the ultimate romantic glam? We’ve found the picture perfect soft retro makeup that is equal parts sweet and ...

Denim nails will be everywhere this season. Find out everything to know about the trend from nail experts here.

Amanda Seyfried looked as stunning as ever while recently attending the David Yurman party celebrating their new Chevron ...

This Valentine’s Day, turn up for your date in some of the hottest beauty and fashion trends including the glazed donut look, Coca-Cola lips and coquette fashion.

Blush is the main character this season, and Valentine's Day is the perfect excuse to pack it on. Soft pinks, corals, and even a bold berry flush are in! How to achieve it? Apply cream or liquid blush ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

The coquette trend is a fashion and beauty trend that epitomises ultra-feminine styles. It seamlessly worked its way in 2023 and blended in the fashion and beauty spaces in 2024. Euphoria star ...