Costco has replace Pepsi with Coke as its official drink. It is part of Coke's brand building strategy which helps sell ...

In fact, the Vikings fanbase enjoys consuming more alcohol during the Super Bowl than most — ranking fifth out of all NFL fanbases in average drinks consumed, according to a recent survey.

The Kansas City Chiefs are back in familiar territory with a lead over the Buffalo Bills in Sunday's AFC championship game, but controversy continues to follow the defending Super Bowl champs ...

NFL fans have been left spooked by a 'creepy' tribute to the Chiefs ahead of their AFC Championship clash against the Bills. Prior to the Chiefs' 6:30pm ET kickoff against Buffalo on Sunday, a set ...

For NFL sponsor activation at Super Bowl LIX, spirit brands remain some of the most active. Captain Morgan has an arrangement with the city through which they are “renaming” Bourbon Street as Rum ...

Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis' Jeep and Ram brands having announced an appearance.

"It's brand new. It was just right at the goal line ... but just some swelling and stuff today," said Allen. The 28-year-old NFL MVP finalist accounted for 276 yards and two touchdowns in the ...

Charley Hull has added another sponsor to her list. One of the most well-known LPGA Tour golfers, Hull has a long list of big brands backing ... She is also endorsed by Drink Mojo and Hachiko ...

Examining what future holds for Stafford in L.A. A Division of NBCUniversal. DISCLAIMER: This site and the products offered are for entertainment purposes only, and there is no gambling offered on ...