When Southwest Airlines first launched in 1967, its branding centered around a love potion theme. The first flight attendants dressed in love-themed costumes. They gave passengers "love potions" and ...

Since its first flight in 1971, passengers have flown Southwest Airlines for its point-to-point route network, low fares, and friendly service. Known as the "love airline" for its heart logo ...

Source: Southwest Airlines Throughout the company's five buildings, memorable photos and memorabilia cover the walls, like Southwest's old Heart logo... Source: Southwest Airlines A framed display ...

making a reference to Southwest, whose home airport is Dallas Love Field and whose branding includes a heart as part of its logo, along the stock ticker “LUV.” “Some airlines are walking ...