The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

The Official Beer Sponsor of the NFL returns to Super Bowl with new “BMOC” commercial that continues the brand’s legacy of ...

Top NFL Draft prospect Cam Ward is making strides off the field after his recent collegiate success. The Miami Hurricanes QB recently signed a massive sponsorship deal on Friday, Jan. 31, and the ...

One of the biggest stories of the 2024 college football season had nothing to do with a starting player; well, in a way, it ...

For NFL sponsor activation at Super Bowl LIX, spirit brands remain some of the most active. Captain Morgan has an arrangement with the city through which they are “renaming” Bourbon Street as Rum ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

“Football is more than a game—it’s a unifying force with the power to transform communities,” said Michael Tripp, group vice ...

"Miami quarterback and top 2025 NFL draft prospect Cam Ward has signed a sponsorship deal with New Era. Will be New Era's ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

The NFL and YouTube are expanding into a huge new program with legendary players and rare and forgotten footage.

At the end of the year, the Cincinnati Bengals were easily one of the hottest teams in the NFL. Unfortunately, early losses would prevent them from making the playoffs. With a good offseason ...

With ‘Access Pass for Legends,’ YouTube is allowing former NFLers like Brandon Marshall and Cam Newton to use official league ...