Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...
Top NFL Draft prospect Cam Ward is making strides off the field after his recent collegiate success. The Miami Hurricanes QB recently signed a massive sponsorship deal on Friday, Jan. 31, and the ...
The Official Beer Sponsor of the NFL returns to Super Bowl with new “BMOC” commercial that continues the brand’s legacy of ...
The Boston icons, Affleck, Brady and Damon, formed a boy band and performed for Lopez in Dunkin's 2024 Super Bowl commercial ...
"Miami quarterback and top 2025 NFL draft prospect Cam Ward has signed a sponsorship deal with New Era. Will be New Era's ...
There’s a new era in Texas. With Longhorns starting signal-caller Quinn Ewers headed to the NFL next season, the Arch Manning era in Austin is set to take over in 2025. Manning is the nephew ...
The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...
Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live ...
One of the biggest stories of the 2024 college football season had nothing to do with a starting player; well, in a way, it ...
CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...
From the electrifying halftime show to celebrity-packed parties, discover how New Orleans will come alive during Super Bowl ...
The Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, sold only in New Orleans during SB weekend, features Mardi ...