The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

Top NFL Draft prospect Cam Ward is making strides off the field after his recent collegiate success. The Miami Hurricanes QB recently signed a massive sponsorship deal on Friday, Jan. 31, and the ...

One of the biggest stories of the 2024 college football season had nothing to do with a starting player; well, in a way, it ...

The Official Beer Sponsor of the NFL returns to Super Bowl with new “BMOC” commercial that continues the brand’s legacy of fan-favorite, hilariously relatable commercials and gives fans the chance to ...

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot ...

LG Electronics and ANC are now quietly operating under what the two companies are terming a marketing “alliance,” where the ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Clemson Ventures announced that longtime NBA and NFL executive Michael Drake has been named the first Chief Executive Officer of the commercial revenue entity. The hire was made by ...

“Football is more than a game—it’s a unifying force with the power to transform communities,” said Michael Tripp, group vice ...