In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings, reduce wait times and improve customer experience.

Starbucks is sharing the love with customers with a new limited-time Valentine’s Day menu. Two Valentine’s Day specific drinks, along with two blackberry-themed winter drinks, hit Starbucks ...

As part of the Starbucks Corp. (NASDAQ: SBUX) effort to cut its menu and make its stores more efficient, it has reduced what customers can order via the Starbucks app. That will increase ...

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...

Valentine's Day is right around the corner and Starbucks is celebrating with two new limited-time beverages. The coffee chain announced Monday the drinks would be available beginning Feb. 4 a ...

As mobile orders surge, some Starbucks locations have struggled to ... there are already versions of these beverages on the menu with those modifications. Similarly, ordering a Caffè americano ...

Starbucks is creating an entirely new position to fix its China problem. For years, the U.S. coffee chain enjoyed success as Chinese consumers, optimistic about China’s economic prospects ...