A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Logo Brands Secures Exclusive Rights to Produce and Distribute University of Texas Tailgate Gear, Throws, and Sports Balls.

Sapiens International Corporation N.V. reports earnings inline with expectations. Reported EPS is $0.37 EPS, expectations ...

Mr. Hooks founded the Corporation 30 years ago and it has been his vision and entrepreneurial spirit that has led PHX Energy to becoming the largest independent directional drilling company in North ...

Sony Names Pixar Vet Michael Agulnek EVP Global Publicity; Rose Phillips Promoted To EVP Global Digital Marketing & Social ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Discover the wild theory about Super Bowl logo colors predicting the championship teams. Coincidence or clever marketing?

Recent Super Bowl logos have raised questions as their colors have suspiciously aligned with the teams that ended up in the ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...