It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and the time to discern the desires of contemporary consumers, Swiss watchmaker Omega has manifestly cracked the code via its highly sought-after collaboration with sister brand Swatch.

The MoonSwatch 1965 will be available starting March 1, at selected Swatch stores worldwide, and priced at £240.

It’s another MoonSwatch. But this one caught my eye more than most – so much so, I think it might be my new favourite of the entire range. It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March.