A new wave of beer is taking the UK by storm, blending the zest of fruit with the classic pint, and it's quickly becoming the ...

Tesco has reported a 250% increase in sales volume for fruit-led beers over the past year, which it called the UK’s ...

Tesco is at the forefront of Britain's newest beer trend. The popular supermarket chain has reportedly led the boom in the purchase of low-alcohol beverages over the last year. As younger generations ...

European-style fruit-led beer’s popularity has skyrocketed in the UK and is now Britain’s fastest growing beer trend, according to market research by Tesco.

Fruit-led brews are taking over the UK beer market, with Tesco reporting a 250% sales increase as demand for lighter, ...

A TikToker has shared a little secret she uses whenever she shops online, which has allowed her to receive extra beverages ...

Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...

St Austell Brewery has launched an all-British session pale ale nationwide in supermarkets for the first time.

St Austell Brewery has launched its Anthem session pale ale in the off-trade. Cans have rolled out in more than 650 Tesco ...

Tesco says sales of European-style, fruit beers are the fastest-growing beer trend in its stores, with volume sales ...