The anti-Tesla posters show the power of genuine guerrilla marketing – and also why such tactics are so hard for corporate brands to co-opt. It works when it's authentic, spontaneous and expresses ...

The Fox News host raved the manufacturer created the “greatest car ever invented” during a Tuesday night interview with Musk, which a Washington Post reporter said resembled Tesla “ad.” ...

An ad was spotted in London for Elon Musk’s Tesla car that says “0 to 1939 in 3 seconds.” It is in reference to World War II ...

Advertising is a complex blend of art and science that we know can work in many different ways. Here are the reasons why I think this ‘campaign’ is highly unlikely to work for Tesla.